Check out a great blog post by Rich Internet Application evangelist, Ryan Stewart that prophesizes what Silverlight means to both Microsoft and the RIA evolution.  Silverlight as the Driver for Microsoft's Services.

In his opening keynote presentation at the Association of National Advertisers’ annual conference, Microsoft Corp. CEO Steve Ballmer said that in 10 years, all media will be digital, with tremendous ramifications for marketers, agencies and publishers. 

While this encompasses products and services that extend beyond digital editions, the role that reader experience has in accelerating this shift will be important. It is  the belief of many industry participants (including our team at Advanced Publishing) that digital editions will continue to evolve along with the improvement in tools for building Rich Internet Applications (RIA).  These RIA tools and platforms- like Silverlight - will become standard for web application development. 

The beauty of digital editions is that they allow publishers to create exciting digitally delivered content without core disruption to internal processes.  In addition they capitalize on readers' existing emotional bond to the look and feel of the magazine experience.  With new and exciting features, enhanced interactivity, and the ability to take advantage of rich databases to deliver custom content to individual readers, the value of this experience can and will continue to evolve and improve.

Our new product - RIDE -  is built on this vision - and we encourage all publishers to take a RIDE with us and see what value and potential we can create together for their publications!

As many of you know, October 15 is Blog Action Day.  At Advanced Publishing the very nature of our product promotes conservation and reduction of paper usage via the creation of digital versions of many magazines throughout the world.  The format maintains the richness of a publishers brand, photographic beauty, and visual appearance in a true magazine experience -- all delivered digitally. 

We encourage all readers of magazines to consider the benefits that digital editions bring.  Not only do they help to foster environmental conservation, but they offer added benefits through searchable archives, interactive features, sharing features, and much more.