Silverlight Implementation Growing Exponentially

Times in media and publishing are becoming more interesting.  New ideas and approaches to content distribution continue to evolve.  The only thing for certain is that things are sure to change.  A recent blog post by Tim Sneath (a Microsoft Technical evangelist) talked about a new approach to movie distribution as well the recent growth in Silverlight.

"With their latest movie, Jackass 2.5, the studio is trying a transformational new approach to movie distribution. Instead of relying on box-office revenue, they have partnered with Blockbuster to make it available for free directly over the Internet, funded through advertising.  Previews will be offered free to anyone in the US aged 17 or older, between December 19th and December 31st, 2007. It's exclusive to Silverlight at first, and then will be made available for sale online. "

"This is an Internet first - an online premiere of a full-length feature film, distributed exclusively using Silverlight and a rich media content distribution network provided by Limelight Networks and Microsoft. Blockbuster anticipates that this will drive millions of streams over the next couple of weeks, and their choice of Silverlight over alternative competitors is evidence of its ability to provide a powerful and reliable solution for a high-volume project. "

Tim goes on to say that "Silverlight is taking off - we're seeing downloads of the 1.0 plug-in rise exponentially over the last few weeks as many big sites go live."

One such big site just announced on December 12, was from the NBA.  The NBA announced that it would begin using Silverlight for users to access its extensive digital video library.

We are excited to be the first and only digital magazine provider using Silverlight and continue to get rave reviews from customer and potential customers that check out our new product RIDE, using Microsoft Silverlight.