Advanced Publishing Launches Digital Anywhere

Yesterday we announced the launch of a complete new version of our solution.  The importance of this version - we call Digital Anywhere - is that it will enable EVERY reader who wants to read any of our customers' magazines or newspapers to view a feature rich version, without the need of any sort of plug-in. 

We strongly believe that the future of digital magazines is firmly moving towards a more interactive rich reader experience, like that which our RIDE version (using Microsoft Silverlight) can provide. However, currently many readers of digital magazines, especially those reading trade or business publication at work, are not always permitted to download browser plug-ins, like Silverlight or Flash.  In addition, some readers of digital magazines may still be using older PCs that have operating systems that may not have the capability to take advantage of new cross-browser viewers.

Digital Anywhere is our answer to meet this need.  We took awhile to release this product as we wanted to take the time to create a non-plug in version that still provided a sleek and easy to use reader experience with features that are unique.  We certainly feel that the resulting look of Digital Anywhere does just that!

We will provide a choice between the two versions to all readers who have the system capability to choose.  To other readers who may not, we will deliver the Digital Anywhere version automatically.  In addition, once a reader selects the version they prefer, they will automatically receive each new issue in that format.

Our publishing customers can now provide a great experience to all their readers -- at no additional cost.

You can check out our press release on our website here.  We have also created a sample that shows how each version looks for one of our B to B customers, Vertical.