Thursday, 20 August 2009

New Reporting Area - Now Open

We are excited to announce the availability of some key upgrades to our Real-time Reporting center within the Publishers Access Center.  Our unique internally developed analytics and reporting service allows us the ability to customize reports and data exclusively for the specific needs of our publishing customers.

Some of the new features include:

  1. Advertiser reporting – a complete area that reports key data for each advertiser for their specific data – how many people viewed or interacted with each ad, how much time people spent on it, what clicks were made. 
  2. A Second Dashboard that provides key summary data BY ISSUE – rather than by date, so you can see and compare key statistics on an issue by issue basis at a glance.
  3. Enhanced Reader location information
  4. Enhanced data downloading capabilities  
  5. Additional tracking of more information – if a PDF download option is available, how many people chose that option, how many readers have various plug-ins installed - Silverlight or Flash etc. 

We will continue to add more features and reports over the next few months to provide even more data to help understand reader behavior. If you are not currently a customer and would like to test drive our Publishers Access Center - just drop me (tconnolly@advancedpublishing.com) a note and I will open up a guest account for you