The Current Dilemma of Print vs. Online Ad Rates

Scott Karp, in his Publishing. 2.0 blog, recently wrote an article where he conducts his own analysis of the current disparity between print and online ads, using New York Times as the example.   The seriousness of this issue no doubt is keeping both newspaper and magazine publishers up at night.  The disparity of ad rates between print and online underscore the challenge that publishers face in continuing to grow ad revenue, while an increasing percentage of their readership migrate online.