Magazines Still Preferable to Most

An interesting study conducted by Deloitte's that surveyed 2,200 consumers online, covering all age groups concluded that despite much of the information being available online, most people (almost 3/4) preferred to read magazines.  In addition, there appears to be a greater receptiveness to ads being presented in the magazine format, versus online display ads.  (Read full Ad Age article).

Obviously, for us in the digital edition service business, this is a great indicator of the power that maintaining the magazine experience in a digital format provides to readers of all ages!

 The same study also went on to indicate that close to 51% of those surveyed, across all age groups are interested in watching video content created by others, not just content created by media companies and movie studios.  The impact of online video will continue to be felt in the publishing and media industries and it will be interesting to watch as video plays a much larger role for advertisers through mediums outside of traditional television video spots.