Email Marketing Delivers Highest ROI

Email marketing is part of what we do at Advanced Publishing - via our Engage email platform.  We believe strongly in its power and effectiveness as a marketing tool.  I recently found a site that aggregates key market data about email marketing, called Email Stat Center.  It has a myriad of reports, case studies, and data from many different sources. 

A couple of the most interesting statistics for me are found within the ROI reports:

• Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)
  
• For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)
  

While there continue to be challenges in delivering effective email marketing campaigns, the results are difficult to dispute.