The Key to Digital Magazine Success

Here is an Interesting article -- according to the author - the key to digital magazines success: Gorgeous images and searchable archive of all issues!

The value of a full digital library of all magazine issues continues to resonate with subscribers.

Read more here

How To Choose an Email Service Provider

Just came across this great article on how to choose an email service provider. It is written by Return Path, so they are certainly an impartial party - having most ESPs as clients. I certainly think our Engage email service fits well with the needs of many companies. 

Read more 

https://blog.returnpath.com/choose-email-service-provider/

If you want to discuss your email needs with us, please contact me or read more about our service --https://www.advancedpublishing.com/engageemail.aspx

The Benefits of Ad Blocking

Here is a great article about digital advertising.  What must always remain a key priority in the digital content world is user experience - balancing the need for revenue generation via ads with delivering great content via a great user experience is paramount.
http://adage.com/article/digitalnext/ad-blocking-save-ad-industry/306818/

59% of Readers Say their Digital Edition is MOST Important to Them

Digital Magazine In-depth Study Results:

Despite some views to the contrary, readers love digital magazines! 

Some of the Key Study Findings:

• 41% of readers read 2.59 digital magazines per month - a 13.8% increase from 2015; while print reading declined slightly;
•  Readers overwhelmingly want readable and scrollable text;
• 59% of readers say their digital versions (web + apps) are MOST important (compared to 41% for print)

Read the full study here

Our New Digital Magazine Viewer is Here!

Check out our new modern streamlined magazine viewer - with all the great features our clients love:


See the full release here

Digital Advertising - A Key For Publishing Success

Magazine publishers are struggling with the new realities of revenue as readers (and advertisers) shift their time from print to digital.  A key to success in this new world, is creating compelling digital advertising opportunities for advertisers.  Using the digital magazine as one avenue, we have worked with all of our clients and their sales teams to help fine turn approaches to selling digital advertising around the digital magazine.  To assist in this, we created a simple Whitepaper that outlines current positions that are most popular. To view our Whitepaper, click here.

A recent article on Publishing Executive, really outlines the need for publishers to create revenue around their digital presence.  The author (Andy Kowl) goes on to identify how easy it is to get in the digital game, and the many opportunities for revenue that exist.  While this extends beyond the digital magazine, the future of successful magazine publishers requires additional focus and thinking around the digital world.

http://www.pubexec.com/post/tallying-many-ways-publishers-earn-online-revenue

Digital Magazine and App Technologies top the list of planned purchases for publishers in 2016.

According to a survey done by Publishing Executive magazine, top planned purchases including digital magazine technology solutions and App solutions. These are seen as key in driving advertising revenue in 2016.

See the full survey here: