Monday, 22 October 2012

Advanced Publishing Launches VIZION5 - HTML5 Digital Magazine Platform

We are very excited today to introduce our new version called VIZION5! This viewer is built in HTML5 and includes a lot of new cool features - increased zoom, ability to add notes and bookmarks, enhanced sharing, better share. It also has a unique Quick Menu - that allows you to right click and perform the most common reader tasks. See our press release here:
http://www.advancedpublishing.com/news/news.aspx?id=59

Tuesday, 18 September 2012

Why Web Apps Rule!

At Advanced Publishing, we have focused on creating compelling web based Apps for our publishing clients, rather than have them get lost in the maze of Apps that are very difficult to find in the App Stores. Here is an article today that I thought might be of interest on this very topic.

Monday, 25 June 2012

Lean Back vs. Lean Forward Reading of Digital Magazines

We have always supported the view of lean back vs lean forward usage for digital publications. This article, summarizing similar findings by The Economist, lays this out quite well. "Lean Forward" (ie PC) works well for business titles and really mirrors the growth of our business - business readers were early adopters of digital magazines - primarily reading on the job. Now with "lean back" technologies (ie iPad/Kindle) consumer and leisure readers are finding digital magazines to be of great interest.
http://www.economistgroup.com/leanback/new-business-models/the-economist-groups-digital-strategy/