Tuesday, 20 October 2015

Publishers Get Caught in the Middle of the Apple-Google Strategy War

While Apple and Google continue to push their differing strategies along, publishers get caught in the middle.  The technology demands of extending a publisher's magazine content to both the web and App ecosystem can be costly and daunting.

While we do feel the web and special mobile web apps are a great solution for most magazine publishers in the B to B and Association publication space, there is no arguing that readers are flocking to Apple devices and using their Apps in much greater numbers.

Advanced Publishing can work with publishers to deliver both mobile web apps and native apps for resale/distribution in the App store.  Let us take the technology burden off of your shoulders!

Here is a great New York Times article that discusses this dilemma, and its affect on publishers.
Full Story Here

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