The Benefits of Ad Blocking

Here is a great article about digital advertising.  What must always remain a key priority in the digital content world is user experience - balancing the need for revenue generation via ads with delivering great content via a great user experience is paramount.
http://adage.com/article/digitalnext/ad-blocking-save-ad-industry/306818/

59% of Readers Say their Digital Edition is MOST Important to Them

Digital Magazine In-depth Study Results:

Despite some views to the contrary, readers love digital magazines! 

Some of the Key Study Findings:

• 41% of readers read 2.59 digital magazines per month - a 13.8% increase from 2015; while print reading declined slightly;
•  Readers overwhelmingly want readable and scrollable text;
• 59% of readers say their digital versions (web + apps) are MOST important (compared to 41% for print)

Read the full study here

Our New Digital Magazine Viewer is Here!

Check out our new modern streamlined magazine viewer - with all the great features our clients love:


See the full release here

Digital Advertising - A Key For Publishing Success

Magazine publishers are struggling with the new realities of revenue as readers (and advertisers) shift their time from print to digital.  A key to success in this new world, is creating compelling digital advertising opportunities for advertisers.  Using the digital magazine as one avenue, we have worked with all of our clients and their sales teams to help fine turn approaches to selling digital advertising around the digital magazine.  To assist in this, we created a simple Whitepaper that outlines current positions that are most popular. To view our Whitepaper, click here.

A recent article on Publishing Executive, really outlines the need for publishers to create revenue around their digital presence.  The author (Andy Kowl) goes on to identify how easy it is to get in the digital game, and the many opportunities for revenue that exist.  While this extends beyond the digital magazine, the future of successful magazine publishers requires additional focus and thinking around the digital world.

http://www.pubexec.com/post/tallying-many-ways-publishers-earn-online-revenue

Digital Magazine and App Technologies top the list of planned purchases for publishers in 2016.

According to a survey done by Publishing Executive magazine, top planned purchases including digital magazine technology solutions and App solutions. These are seen as key in driving advertising revenue in 2016.

See the full survey here:

Microsoft ends support for Internet Explorer's older versions on Jan. 12

Microsoft ends support for Internet Explorer's older versions on Jan. 12 If you're using Internet Explorer as your web browser, you have less than a week to upgrade to the latest version. 

 Starting Jan. 12, only the most current version of Internet Explorer for your operating system will get security updates and technical support, Microsoft says. If you don't upgrade, your computer will become more vulnerable to malware.

Read More

Bill Rosenblatt: Digital Editions: The Little Engine That Could Of Magazine Publishing

Forbes recently published an article on Digital Editions by Bill Rosenblatt who has studied the digital industry for some years and who we have the had the pleasure of working with. Bill makes some key points that sometimes get lost in the media hype within the publishing industry surrounding  the Native App ecosystem.  While Bill focuses his article mainly around consumer titles that have mass appeal, there is some wisdom in applying these ideas to the other segments of magazine publishing - ie the B to B titles, association titles, and niche enthusiast titles.

Here are some of his thoughts:

1. Standalone magazine apps require lots of resources to produce...apps still require separate teams of editors, designers, coders, and so on. Budgets for the more ambitious magazine apps can exceed the budgets for print titles.
2. Digital editions are cheap and easy: if you’re a publisher, you send your production files to a digital newsstand vendor, which does the rest.  It requires almost no additional editorial work and allows print editorial workflow to continue essentially unchanged.  You can feed your subscriber information to the vendor and it will handle billing and payment.  Essentially you just sit back and collect subscription fees, as well as readership data that the vendor sends you, which is valuable in itself.
3. Digital editions can count towards magazines’ total circulations ... making it more possible for publishers to count digital edition readership towards total circulation.
4. Ad salespeople and their customers have become more comfortable with digital editions over the years.  In the earlier days of digital editions, some publishers had to include ads in their digital editions but were unable to charge advertisers for them, but that’s changing now.
5. The current 17 million circulation of digital magazines (AAM audited titles) is less than a third of the number of people in the U.S. who purchased e-books during the past year - so there is a lot of room for growth.  He goes on to say that it really comes down to marketing effort, and compares efforts in the music industry and e-book industry that have led to tremendous growth.
6. New marketing ideas like fixed monthly price for unlimited magazine access and personalized article delivery are both being tried in the market currently indicating renewed energy in finding new ways to attract paying subscribers to magazine content.

The role of digital editions in the magazine industry is a key part of its future, and as a technology partner in this space, it is important that we at Advanced Publishing continue to push forward with new ideas so that our magazine publishing partners can take advantage of market growth opportunities that drive revenues in their businesses.